Zizek and the Rhetorical Unconscious

This book builds on a critique of Slavoj Zizek’s work to outline a new theory of psychoanalytic rhetoric. It turns to Zizek because not only is he one of the most popular intellectuals in the world, but, this book argues, his discourse is shaped by a set of unconscious rhetorical processes that also determine much of contemporary politics, culture, and subjectivity. Just as Aristotle argued that the three main forms of persuasion are logos (reason), pathos (emotion), and ethos (authority), Samue