You Are an IP Company

A New Book from the Wall Street Journal and USA Today Bestselling Author The Most Valuable Companies in the World Leverage a Powerful Secret. Do you? Taylor Swift isn't a singer, songwriter, or entertainer. She's an IP Company-filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat's names-Meredith and Olivia Swift.  Taylor Swift doesn't protect her IP because she's a big star. She's a big star because she