WWF and Arctic environmentalism

Based on interviews with WWF representatives and other experts, this book explores WWF’s approach to engagement in the Circumpolar North. It argues that the foundation of WWF’s success in circumpolar engagement is based on four inter-related pillars: legacy, networks, scientific research and communication style. The book argues that WWF has made remarkable strides to distinguish itself in Arctic and northern engagement through its Global Arctic Programme and national organisations and associated