Winning with IP

Lessons and insights into how intellectual property is inspiring and fuelling the next wave of growth As the potential for discovering and commercializing innovation is transformed by data modelling and digital simulation, the rewards are going to those who can re-think their intellectual property, managing it more actively as a live asset and as a proposition ready for market.  In this book, 24 top-level IP performers, including the innovation support team at the European Patent Office, di