Willpower

One of the world's most esteemed and influential psychologists, Roy F. Baumeister, teams with  New York Times  science writer John Tierney to reveal the secrets of self-control and how to master it. "Deep and provocative analysis of people's battle with temptation and masterful insights into understanding willpower: why we have it, why we don't, and how to build it. A terrific read." — Ravi Dhar, Yale School of Management, Director of Center for Customer Insights Pioneering research ps