What Your Customer Wants and Can’t Tell You

Use the Science of Behavioral Economics to Understand Why People Buy “The most important business book to come out in years.” – Michael F. Schein , author and columnist for Forbes, Inc, and Psychology Today 2022 First Place Category Winner CIBA (Chanticleer International Book Awards) #1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Service What Your Customer Wants (And Can’t Tell You) explains the neuroscience of consumer behavior. Learn exactly why