What is Electricity? and where does it go when it leaves the toaster? (2nd ed.)

It was the early-1990's, and Ronald Regan had just deregulated the electric power industry. I was bored. With deregulation, the TVA, (Tennessee Valley Authority) , which had once monopolized the generation and distribution of electricity, suddenly found itself on an alien playing field, rife with looming competition and desperately in need of a real marketing manager, no, an entire marketing department and mission. Now they had to woo their 160+ power distributors and directly-served industrial