We Were Merchants

The words "Goudchaux's/Maison Blanche" conjure up a wealth of fond memories for local shoppers. At this landmark Louisiana department store, clerks greeted you by name; children received a nickel to buy a Coke and for every report-card A; families anticipated the holiday arrival of the beloved puppet Mr. Bingle almost as much as Santa; teenagers applied for their first job; and customers enjoyed interest-free charge accounts and personal assistance selecting attire and gifts for the most signifi