Vons Grocery Company

In 1906, the downtown area of Los Angeles was fundamentally a small town when Charles Von der Ahe opened his little Groceteria on the corner of Seventh and Figueroa Streets using $1,200 in savings. It was a neighborhood store that catered to the needs of local families, where Von der Ahe pioneered �cash and carry,� replacing the �charge and delivery� way of thinking. Its expansion and innovation over the next 90 years was legendary, growing to more than 325 stores and 30,000 employees. This book