Virtual Worlds: A Business Guide

What's the real business opportunity in Second Life and other virtual worlds? What trends and innovations point the way to success? Why have some high-profile virtual worlds flopped? You'll find answers in this report. Topics Include: An in-depth look at Second Life: usage & engagement data, economic activity, goverance & intellectual property, hot buttons (griefing, cyber sex), demographics, popular sitesVirtual Worlds, the Next Generation: what children's engagement in virtual worlds t