Understanding Public Opinion (3rd ed.)

In this highly anticipated revision, editors Barbara Norrander and Clyde Wilcox expose students to the substance and process of public opinion research in an accessible way. Capturing the diversity of this research with 12 essays—10 new to this edition and 2 fully updated—well-respected contributors highlight the many approaches social scientists use to explore public opinion while citing actual research and teasing out the political implications of their findings. Understanding Public Opinion e