Understanding Political Public Relations Techniques

This book focuses on Political Public Relations (PPR) Techniques of both Russian and US Leaderships. It does so by analysing leadership (presidential or otherwise) inaugural addresses from the two countries between 1980 to 2018, using triangulation analysis of verbal, non-verbal language, and emotions of speakers.   Given that the Russian perception of Political Public Relations, known as Political Technologies (PT) in Russia, is unique and often misunderstood or misinterpreted in