Trademark Protection and Territoriality Challenges in a Global Economy

There is an inherent tension between the push to harmonize international intellectual property norms and the need to remain flexible and adaptive in domestic policy-setting. In trademark law, global brands protection must be balanced against the interests of consumers, who, though they may be aware of the global realm, are ultimately local actors. This is the key issue explored in this well-crafted and timely book. ' - Daniel J. Gervais, Vanderbilt University Law School, US ' Trademark law is te