This Is Not a T-Shirt

Discover the inspiring story behind the iconic streetwear brand, The Hundreds, as told by co-founder Bobby Hundreds himself. In the world of streetwear, where genuine "cool" coexists with big business, The Hundreds has emerged as one of the few surviving heritage brands. At the center of it all is Bobby Kim, a.k.a. Bobby Hundreds, the creative force behind the brand. In This Is Not a T-Shirt , Bobby shares his journey from his Southern California, punk-DIY-tinged youth to the explosive success o