The Zapple Diaries

A revealing history of the Beatles’ experimental record label, as told by the label’s manager. In August 1968, the Beatles launched their greatest business enterprise, Apple Records, to international fanfare. The less well-known story is the introduction of their Zapple label about nine months later. If Apple represented artists with new, commercial opportunities, Zapple offered more cutting-edge freedom; its mission was to distribute experimental music and spoken word recordings from the leadin