The World-Making Power of New Media

In this new work, Axford seeks to contribute to the development of global theory, particularly where it engages with the contested idea of globality; a concept which musters as consciousness, condition, framework, even system. By examining emergent globalities through the lens of world-making communicative practices and forms, the author demonstrates their transformative social power and underlines the cultural dynamics of globalization. Taking a critical view of much of the current scholarship