The Western Classical Music Industry in Twenty-First Century China

Weida Wang explores how Western classical music (WCM) has become increasingly popular in China, framing the industry as a complex entity intricately embedded within China’s political landscape, cultural economy, and cultural industries. Wang highlights how authorities and organisers strive to build powerful brands to support the industry’s growth, aiming to tap into the vast domestic market and showcase China’s achievements in WCM on the global stage as part of broader cultural diplomacy efforts