The Vegan Imperative

In recent years, veganism has exploded into popular culture and mainstream consciousness. Yet despite its ubiquity, few embrace it themselves-it is something "other people" do. The Vegan Imperative, through a compelling narrative, establishes that veganism is for everyone. It is more than just a passing fad. It is a moral, environmental, and health imperative. After making the case for veganism, The Vegan Imperative goes a step further, tackling the enigmatic question of why, given these imperat