The Swing Voter in American Politics

The "swing voter" occupies a cherished place in American political lore. Candidates court swing voters, consultants target them, and pundits speculate constantly on which way they will lean. But nobody has adequately defined them as a group. What exactly is a swing voter? No one really seems to know. T he Swing Voter in American Politics f ills this conceptual gap. The book brings political scientists and pollsters together to answer four basic questions: What is a swing voter? How can analysts