The San Diego World's Fairs and Southwestern Memory, 1880-1940

In the American Southwest, no two events shaped modern Spanish heritage more profoundly than the San Diego Expositions of 1915-16 and 1935-36. Both San Diego fairs displayed a portrait of the Southwest and its peoples for the American public. The Panama-California Exposition of 1915-16 celebrated Southwestern pluralism and gave rise to future promotional events including the Long Beach Pacific Southwest Exposition of 1928, the Santa Fe Fiesta of the 1920s, and John Steven McGroarty's The Mission