The Psychology of Skin Bleaching

This book examines the controversial global phenomenon of skin bleaching. It uses a social psychological approach to explain the motivations, behavior, and medical consequences of the practice, considering why some people use products to lighten their complexion. Written by a world-leading expert in skin bleaching, the book takes a nuanced approach to understanding skin bleaching that looks further than the standard claims of low self-esteem, a form of self-hatred. It goes beyond looking at indi