The Power of Identity Claims

This book draws on research in psychology and behavioral economics to show how striving to live up to our identity claims profoundly affects our daily lives. The author argues the claims we make about who we are and what we stand for powerfully influence us, and our social world. Asking questions such as: Why do people resist the temptation to cheat when cheating would benefit them greatly and no one would find out? Why do people express different beliefs about climate change when they are first