The Power of Context

A social psychologist focuses on a very common yet rarely discussed bias called the "fundamental attribution error," showing how being aware of this bias can improve our day-to-day understanding of others.Social life involves making judgments about other people. Often these snap judgments turn out to be wrong when we overlook context. Social psychologists call this pervasive bias the "fundamental attribution error." This book explores the many ways in which this error creeps into our social inte