The Peer Effect

How the power of peers and peer culture shapes individual behavior and future success For decades, parents across America have asked their kids, “If your friends jumped off a bridge, would you?” The answer is, “Duh, yes.” Peers, as parents well know, have a tremendous impact on who their kids are and what they will become. And even while they insist otherwise, parents know that they’re largely powerless to change this. But the effect of peers is not just a story about kids; peers can also affect