The Numerati

Learn how the crisis over digital privacy and manipulation evolved in this “utterly fascinating” look at the growth of data mining and analysis ( Seattle Post-Intelligencer ). Award-winning journalist Stephen Baker traces the rise of the “global math elite”: computer scientists who invent ways to not only record our behavior, but also to predict and alter it. Nowadays, we don’t need to be online to create a digital trail; we do it simply by driving through an automated tollbooth or shopping with