The New Science of Trial Advocacy

Times have changed, and lawyers must change with the times. Jurors have become experts in everything and suspicious of everyone, including lawyers and their hand-picked experts. Jurors are increasingly focused on the information and increasingly annoyed by the way lawyers spin and spoon-feed it to them. It's not about us anymore. Tell jurors something is "clear," and they will assume it is not. Tell them to award a specific number, and they will avoid that number like the bubonic plague. They ar