The Modern Business Data Analyst

This book illustrates and explains the key concepts of business data analytics from scratch, tackling the day-to-day challenges of a business data analyst. It provides you with all the professional tools you need to predict online shop sales, to conduct A/B tests on marketing campaigns, to generate automated reports with PowerPoint, to extract datasets from Wikipedia, and to create interactive analytics Web apps. Alongside these practical projects, this book provides hands-on coding exercises, c