The Merchant of Prato

This intimate biography of Francesco di Marco Datini offers fascinating insights into the methods of medieval trade and vibrancy of Italian life in 14th-century Tuscany. “For God and Profit” is how the medieval merchant Francesco di Marco Datini headed a notebook in which he kept track of his business dealings, and these were certainly his guiding lights. Born in the 1330s in the Tuscan town of Prato, Datini set out at the age of 15 for Avignon, where over the course of the next 35 years he made