The Language of Persuasion in Politics and the Media (2nd ed.)

This bestselling introductory textbook examines the relationship between politicians, the press and the public through the language they employ. Now fully revised with new material on delegitimisation, ‘fake news’, disinformation, (self-)censorship, ‘conspiracy theories’ and ‘Zombie’ narratives, key topics include: Evaluation, the ‘engine’ of persuasion ‘Spin’, ‘spin control’ and ‘image’ politics Models of persuasion, including authority, contrast, problem-solution, association, 'garden path' Ps