The Hundred Year Diet

A lively cultural history of the American weight loss industry that explores the origins of our obsession with dieting As a nation battling an obesity epidemic, we spend more than $35 billion annually on diets and diet regimens. Our weight is making us sick, unhappy, and bigger than ever, and we are willing to hand over our hard-earned money to fix the problem. But most people don't know that the diet industry started cashing in long before the advent of the Whopper. The Hundred Year Diet is the