The History and Theory of Rhetoric (8th ed.)

By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, this updated eighth edition gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings, including written, visual, and digital media. Through an expansive historical purview, the book illustrates how persuasive public discourse performs essential social functions and shapes our societies, drawing on the ideas of many of history