The Gift Bag Chronicles

On generating the perfect party in Hollywood: If celebrities don’t walk your red carpet, you don’t exist. If you don’t make Page Six, you don’t exist. To get ten celebrities to show up, invite four hundred. And send a car. Publicity is the only job you can do perfectly and still fail. And the gift bag totally matters. As the newly promoted head of event planning for one of L.A.’s top publicity firms, Alex Davidson spends her days making decisions of utmost importance: Grey Goose or Belvedere? MA