The Fading Neon Lights - An Archive of Hong Kong’s Visual Culture

Suspended above us with intricate patterns and flamboyant colors, the neon signs of Hong Kong easily guide us to local businesses, Chinese restaurants, bars, and department stores. Apart from marketing and advertising, these neon signs actually convey much more — and mean much more — to those who view the signs as a part of their home. This book documents Hong Kong's neon signs whilst taking on a historical, socio-cultural, and contextual study of visual culture around the city. It explores the