The European Union and the Asia-Pacific

A central problem for the European Union is said to be that of the "politics of identity". Within this, the concept of the EU’s international identity requires exploration in terms of how it is both constructed and represented globally. To address this issue, this book identifies measures and compares public awareness and perceptions of the EU within the Asia-Pacific region. It deals with the under-researched issue of the public perception of the EU outside the Union and the role of the media in