The Construction of ‘Ordinariness’ across Media Genres

Building on previous studies of casual conversations by older Japanese women in which quotidian reframing was used as a strategy to present serious and extraordinary situations from the perspective of the quotidian (e.g. Matsumoto 2011), this chapter examines how reframing to the quotidian, i.e. “doing being quotidian,” participates in the construction of ordinariness in verbal interactions in mass media and social networks in the U.S. and Japan. Through analyses of the interaction of a vet