The California Privacy Rights Act (CPRA) – An implementation and compliance guide

On May 4, 2020, Californians for Consumer Privacy (an advocacy group founded by Alistair MacTaggart) announced that it had collected more than 900,000 signatures to qualify the CPRA (California Privacy Rights Act) for the November 2020 ballot. Also known as ‘CCPA 2.0’, the CPRA enhances privacy protections established by the CCPA and builds on consumer rights. The CPRA effectively replaces the CCPA and will bolster privacy protections for California consumers when it takes effect in 2023. While