The Battle for Standardised Cigarette Packaging in Europe

"This book is essential reading for researchers of tobacco policy change. Too many studies simply complain that change is too slow because tobacco companies are too powerful and politicians lack the will to challenge them. This book goes much further, to help us understand not just industry strategy but the policy processes in which policy advocates engage, learn from each other, and help create essential global tobacco policy change." Paul Cairney, University of Stirling, UK "This book is rare