The Art and Craft of Feature Writing

Storytelling—how to catch and hold a reader’s interest through artful narration of factual material   William E. Blundell, one of the best writers on one of America's best-written papers— The Wall Street Journal —has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about: &