The 7Cs of Coaching

In The 7Cs of Coaching, Bruce Grimley expertly explains neuro-linguistic programming (NLP) to the advanced coach and counsellor by asking a simple question: 'What is NLP?'. Inviting us on his personal journey, he provides the reader in this book with an insight as to how he coaches using his own NLP model as well as exploring the complexity of NLP as a practice and why it tends to polarise opinion in today’s coaching landscape. Grimley insists that if the NLP paradigm is to find credible tractio