The 10 Principles of Effective Social Media Marketing

Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing. This book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends. Designed for social media marketers at any st