Tension, Dilemma and Conflict in Party-Candidate Campaign Strategies

This book examines the campaign communication of political candidates in parliamentary democracies, set within the broader trends of globalization and political personalization. It explores how district candidates balance local voter preferences, national party demands, and personal beliefs in their campaigns. Using Germany as a case study and drawing on a wide range of data sources, the book reveals how situational factors, such as electoral rules, candidate experience, and local party organiza