Television, Democracy, and the Mediatization of Chilean Politics

After seventeen years as dictator of Chile, in 1990 Augusto Pinochet ceremoniously handed the presidential sash to the leader of his legal opposition to formalize the peaceful transition to civilian rule in that country. Among the many idiosyncrasies of this extraordinary transfer of political power, the most memorable is the month-long, nationally televised campaign of uncensored political advertising known as the Franja de Propaganda Electoral—the “Official Space for Electoral Propaganda.” Pro