Summary of Michael Dell & James Kaplan's Play Nice But Win

Please note: This is a companion version & not the original book. #1 In 2005, Dell was struggling to keep up with the growth of its competitors. The company’s CEO, Kevin Rollins, blamed himself for the shortfall. He said that they had executed poorly on managing overall selling prices. #2 Dell was beginning to experience headwinds in late 2005, and by 2007 the company had begun a major merger and acquisitions initiative. In 2011, Dell achieved its highest-ever revenue, earnings, operating in