Summary of Marshall McLuhan's Understanding Media

Please note: This is a companion version & not the original book. Book Preview: #1 The medium is the message, and the content of any medium is another medium. The content of speech is an actual process of thought, which is itself nonverbal. The essence of automation technology is the opposite. It is integral and decentralist in depth, just as the machine was fragmentary and centralist in its patterning of human relationships. #2 The electric light is a perfect example of how people fail to s