Summary of Kenneth Roman & Joel Raphaelson's Writing That Works, 3rd Edition

Please note: This is a companion version & not the original book. Book Preview: #1 The goal of clear communication is not to be clear, but to be effective. You won’t be able to take action on the information if it is unclear or irrelevant to the subject. #2 To get action from busy people, your writing must cut through to the heart of the matter. It must require a minimum of time and effort on the reader’s part. The importance of this increases with the importance of your reader. #3 The bigge