Summary of Jonathan Franklin's A Wild Idea

Please note: This is a companion version & not the original book. Book Preview: #1 Doug Tompkins, the founder of The North Face, was a street salesman in San Francisco who thrived on the weave and bob of the street salesman. He loved to dress up and harangue passersby. His store was just the first of his three mighty brands that he would turn into world-renowned enterprises over the course of his life. #2 In the 1960s, North Beach was not as counterculture as the Haight-Ashbury district seve