Structural and Functional Changes in the Joint Family System (A Study based on D.C.M. Workers)

This book is an analysis of the perspectives of 100 politicians involved in the thick of an election campaign (figuratively the horses in the race) in Andhra Pradesh during the Lok .Sabha election 1991 on party propaganda through Radio & Television. What are the preferences of politicians in the presentation of party broadcasts? The extent of faith they hold about the effect of media campaigning on their target audience i.e., voters? Do they have a clear picture about the target group? Are t