Story or Die

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of  The Practice   A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of  Wired for Story   Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to per