StartWithXML: Making the Case for Applying XML to a Publishing Workflow

Publishers face a "Copernican change." Until recently, the book was"the sun" of a publishing solar system, and all other opportunitieswere subsidiary rights revolving as planets around it. Now, theintellectual property is the sun, and the book becomes just one of theorbiting opportunities. To be successful in the 21st centuryenvironment, publishers must produce agile content: content that canbe rendered in different forms without great additional expense. XMLprovides both a path to agility and o