Soft Power beyond the Nation

by Sylvia Dummer Scheel

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Description

An innovative, interdisciplinary perspective on soft power in history, moving beyond the framework of the nation-state Starting in the nineteenth century, as world events became more interconnected than ever, and as public opinion began to weigh on democratic governments, nations employed new communication strategies and propaganda to gain global influence and prestige. Soft power strategies were used by different nation-states, and by supranational and nonstate actors, that wanted to gain influ